Copy Laundering How many times has it happened to you? You’re supplied copy by the client. You suspect it’s a cut and paste from an old brochure. You’re certain it’s too long, too clunky, too not-at-all-the-right-tone. Next time, send it to What’s the Story and we’ll tidy it up, improve the grammar and the punctuation. We’ll make it read better and work harder.
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| What’s the Story take any supplied copy and, with a little background information and research, turn it into winning copy. We’ll return to you copy that’s pithy yet pleasing, concise yet convincing, elegant and exactly-what-you-were-looking-for. |
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Case Study
Copy Laundering for RGL Print website for Petrol
Copy for this website was tidied, shortened and refocused.
The brief Couldn’t be simpler. Take this copy from the client. Make it read better for the site visitor.
The document Two separate word documents were created. One showing the amends, the other being a clean document with all these changes in situ.
The website The revised copy made it easy to create a website with simple yet evocative language, stating the merits of the RGL Print service.
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