| Advertising What’s the Story create advertising copy that sells. We pull out the key product benefits. We deliver them in vivid, simple and compelling language appropriate to the target audience. We never forget our job is to sell. |
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Quarter-page ads to full campaigns
Whether it’s copy for quarter-page consumer press ads, copy for B2B magazine ads or copy for a full campaign - posters, leaflets point of sale, online tie-ins etc - What’s the Story can help produce advertising that gets people thinking…and buying. |
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The brief Make young drivers aware of the dangers of buying a car which has been stolen or written off or has false mileage.
The copy Using dynamic, youthful and colloquial language, the copy convinced drivers of the value of Experian’s vehicle history checking service.
The ads The copy matched the design to ensure the ads said the right things to the right people in the right way.
The result Picked up more young drivers than by taking a more traditional product-led approach. |
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